We live in Ilkley, a couple of empty nesters. Within a short drive we have access to most of the UK’s retailers. We do a lot of online shopping but never for groceries, we lost faith when one retailer substituted private label cola for Coke and another sage for rosemary.
I thought you might be Interested in our reasons for shopping where we do, like most people we shop a range of grocery retailers.
- For quality meat we go to one of two of our local butchers who supply from local farms. For everyday meat we’ll buy from any of the chains, similarly when we shop for fish.
- For general grocery we go to Booths, we love the fact they are a regional chain and they wear their Yorkshire/Lancashire roots on their sleeve.
- For quality ingredients we go to Waitrose. We even think Essentials are high quality.
- Morrisons Local is our emergency shop, we liked the idea of them supplying anything their local large store has but we’ve never used the facility. We’d buy more there if their meal solutions were more inspiring.
- We are regulars at M&S Food, a meal for two for £10 and we’ve never been disappointed.
- Then there’s Aldi, we lived in Germany for four years and shopped with them regularly but never do here. We probably chose Aldi because other German multiples were shockingly bad.
- We do shop at Tesco but only when convenience wins over the other criteria. On the topic of Tesco are we only ones who scan our card every visit but rarely redeem the coupons?
- I should mention JS, but we hardly ever find a reason to drive past the Waitrose, which is close by.
So what does it mean for retailers? Dare to be different and be famous for something.